More Shoppers Are Looking For Healthy Alternatives
When asked what types of cuisines shoppers will eat more of in 2004, the top three answers were "low-fat" (49 percent), "low-carbohydrate" (40 percent) and "fat-free" (27 percent), indicating that healthy eating is top priority for consumers. Twenty-eight percent of respondents selected "nutritional value" as the number one factor when purchasing the main ingredient for dinner, just ahead of price (27 percent).
Diets are the trend
The low-carb diet trend is clearly affecting consumers, as 74 percent of those surveyed said they were following a low-carb diet, and 60 percent said they were on the diet to lose weight. Low-carb protein bars and breads were the most commonly purchased products (bought by 54 percent and 41 percent of respondents, respectively), followed by low-carb ice cream (31 percent), chocolate (30 percent) and beer (20 percent). Perhaps most significantly, 82 percent of those surveyed thought the low-carb diet trend will last, with 51 percent saying they thought it would last "forever."