A Commercial By HomeAway Played During The Super Bowl That Featured A "Test Baby" Sailing Through The Air, Hitting A Glass Wall And Sliding Down Is Drawing Sharp Criticism Around The Internet.
A commercial by HomeAway played during the Super Bowl that featured a "test baby" sailing through the air, hitting a glass wall and sliding down is drawing sharp criticism around the Internet.
A commercial by HomeAway played during the Superbowl that featured a "test baby" sailing through the air, hitting a glass wall and sliding down is drawing sharp criticism around the Internet. A USA Today article shares that many parents aren't amused by HomeAway's test baby Super Bowl commercial, especially parents whose children were killed or disabled as a result of abuse. The article notes,
Patrick Donahue, founder of the Sarah Jane Brain Foundation, on Sunday night called on HomeAway, a vacation rental company, to immediately pull the advertisement, which is featured on the company's website. Users can even upload their own photos to customize the ad, which depicts an unhappy family in a cramped hotel room, where a baby-like test dummy is thrown up against a clear glass wall. If viewer choose, they can customize the ad to make the baby crash through the glass wall, according to the company's website. "It's a gratuitous act of violence against an infant child, advertised to a demographic that is the number one cause of harm to innocent babies," says Donahue whose infant daughter was permanently disabled during her first week of life after she was shaken by a baby nurse. Sarah Jane, now 5½, is still unable to talk, walk or crawl. "This is just disgusting. They should be ashamed of themselves. By God, we are going to make sure that this company pulls this ad."HomeAway responded:
Eileen Buesing, a spokeswoman for HomeAway, said after the Super Bowl: "It was not our intent to offend anyone with our commercial. It wasn't meant to be taken seriously, but simply attempts to highlight the stress created when families squeeze into a single hotel room."I have to admit that I didn't watch the Super Bowl. I know, I know, I'm weird, but it's not my thing. If I had watched, it would have only been for the halftime show and commercials, and that's not reason enough for me! That means that I didn't see the HomeAway test baby commercial during the game. However, I did watch it this morning and I will make a second admission: Had I not read the article before I saw the HomeAway Super Bowl test baby commercial, I might not have given it much thought. That being said, I can absolutely understand how someone whose life has been touched by child abuse could be affected by the commercial. As people, and especially as parents, we are most sensitive to the issues that touch our lives. I don't use the word "sensitive" in a negative way at all. I'm more sensitive to adoption issues because those are central to our lives. As such, I can't say that I wouldn't have been unsettled by the commercial if it hit close to home. Watch the video below and tell me what you think? Even if you're not bothered by it, can you see how others who are affected by child abuse could be? All opinions are welcome and will not be judged.